The Grizzly Adams® Franchise...
A Great Success Story!

The Grizzly Adams® franchise success story began in 1973. Author Charles Sellier wrote a book about James Capon Adams, a real-life California frontiersman with the natural ability to communicate with animals — particularly grizzly bears. Sellier’s fictionalized book
details how Adams became exiled in the wilderness, and learned to survive by communicating with the animals of the forest. Adams bonded with a grizzly bear cub which grew into a giant 12-foot bear he named Ben. Together, man and bear became a legend, and the
second most successful family TV franchise only to be exceeded by Disney.

The Life and Times of Grizzly Adams book became an instant bestseller. In the summer of 1974, Sellier completed the screenplay and production began on the feature film starring Dan Haggerty as James Adams. The movie broke in theaters in early November 1974,
grossing $38 million in its opening weekend. Grizzly Adams went on to become one of the top five independent all-time grossing films, according to Variety magazine.

Soon after, numerous merchandising deals were made, and all types of Grizzly Adams merchandise appeared — stuffed bears, coloring books, lunch pails, trash cans, puzzles, games and videos. The merchandising rights returned over $132 million dollars to the
production company.

In 1976, Sellier created the Grizzly Adams television concept, and in January 1977, the series began airing on the NBC Network. Grizzly Adams became an instant success, beating out the highly popular Bionic Woman in just six weeks! NBC has never been able to match
the fantastic 32 percent audience share (20 rating) that Grizzly Adams drew on Wednesday nights. As a result of its success, Grizzly Adams has entertained family audiences from the 70’s throughout today.

Trademark Certificate. Click for larger view.